Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Among the most influential vogue properties on the globe. Its world achievements wasn't created by means of conventional marketing and advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality converse louder than popularity. This unconventional approach became the foundation for CDG’s globally expansion.
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CDG received international notice by presenting apparel that turned down classic Suggestions of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of world manner editors and customers early within the eighties.
This international visibility strengthened the CDG Hoodie title and captivated loyal shoppers from each corner of the earth.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[thirty] Contemporaneous media protection juxtaposed pictures of the collection with visuals taken at Auschwitz concentration camp, as well as the controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. Comme Des Garcons The brand name's name was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the thought with the persona,[15] the different ways to existing one particular's self to the entire world. Fusing tailored menswear with feminine features for instance corsets and flower printed dress fabrics, Persona was another assortment that mixed the feminine with the masculine.
CDG designed a strong distribution system by inserting its goods in major luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite customers globally even though preserving its artistic integrity.
In 2017, the corporate launched a whole new fragrance, Concrete, and marked its start inside the US which has a supper curated because of the artist and chef, Laila Gohar.
Each and every retail outlet was developed as a creative House, enhancing CDG Hoodie's name for innovation and offering buyers an immersive retail working experience.
With all the increase of shopping online, CDG expanded its reach by supplying collections by Formal and partnered e-commerce platforms. Social media and style communities assisted unfold the model’s id, making pieces such as the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion shows gained worldwide media protection, reinforcing the model's name for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[6]